ADVERTISING DETECTIVE

Look at the Advertising Detective poster below and talk about the elements of an advertisement. Use this information to analyse these ads.

The poster was designed to help people think about posters or ‘static’ ads; you can use the same ideas to explore digital ads. Watch three advertisements on this YouTube clip and compare them.

What elements are the same or different across all three ads?

Choose one of the digital ads and think about this: If the audience changed what would you have to change to make the ad convincing for the next audience?

Plan a small play, to show what new idea you can come up with for the same product/service.